Giving back
Celebrate the Pet You Love. Help Another Along the Way.
Your pet’s photo, name and little details make your keepsake yours. Choosing a giving-back design also connects that celebration to an animal whose story inspired it.
Whether you’re treating yourself or choosing a gift, 50% of profits from products in the Paw It Forward and Cupcake Day collections support animal rescue and care.
The Giving-Back Initiatives
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Paw It Forward
Explore Paw It ForwardA year-round initiative. Meet currently adoptable pets, discover the custom designs inspired by their personalities and learn how their stories continue to give back.
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Cupcake Day
Explore Cupcake DayA seasonal fundraising tradition. Explore the story behind Cupcake Day, the annual collections and the shopping calendar. Each year brings its own animals, designs and stories to carry forward.
How You Can Help
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Shop
Shop Paw It Forward year-round or Cupcake Day during its seasonal fundraising windows. Eligible products donate 50% of profits to animal rescue and care, with the recipient explained on each product page.
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Share
Find Meet Me Posts on InstagramI share Meet Me posts on Instagram to introduce adoptable pets. Sharing a post, leaving a comment or giving it a like is a way to show your support and help their stories reach more people.
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Connect
Get in TouchPart of a rescue organization or animal centre? Reach out about becoming a Paw It Forward initiative partner and helping more people get to know the animals in your care.